Beauty e-tailer feelunique.com recently hosted a Q&A session with GlamGlow’s skincare expert Brandy Glenn during which I asked: Given all the continual product launches in the beauty sector, how do you market GlamGlow to stand out from the crowd? Her response included a happy face emoticon and the words miracle, instant gratification and mind-blowing. This is the sort of sunny Hollywood speak that East Coasters like me are instantly cynical of but as it’s currently 30F and snowing, who am I to judge? Plus, while I’m not convinced of the products’ credentials solely because of its use among Hollywood studios (seriously, these people all have dermatologists on call 24/7 which, I’m sure, account for the flawless complexions), GlamGlow has gotten lots of attention lately from Elle magazine, Sephora, and luxury department stores Neiman Marcus and Harrods. So of course I caved and bought “Little Sexy” which is the 15g trial size version of YouthMud from Space NK since feelunique only stocks the 50g full size product.
Essentially a mud mask, GlamGlow contains a patent pending ingredient along with super antioxidants found in volcanic minerals and tea leaf for exfoliation. I applied a thin layer as directed and felt a slight tingling sensation, thankfully without the annoying tightness of other clay-based masks. As this product doesn’t spread as easily as other masks I’ve tried, it’s best to apply using a brush to get full coverage.
After waiting for 10 minutes, I washed the mask off with warm water and looked into the mirror to see….that nothing had really changed. I’m not sure what I was expecting, especially as my skin is in fairly good condition with the exception of some freckles, but aside from slightly softer skin, I don’t see what the fuss is all about. GlamGlow’s problem isn’t that the product won’t help but rather its promise of “noticeably radiant and glowing” skin. The brand’s PR has done a masterful job at getting this product noticed in the marketplace but I’m afraid it’s really all smoke and mirrors.
Bottom line: I’m happy to use GlamGlow as a travel product due to its conveniently small size but I’ll be sticking to my weekly exfoliation with Elemental Herbology’s Facial Glow (see my review here: http://wp.me/p1gaON-xa) followed by Sisley’s Black Rose Cream Mask.
GlamGlow is available to purchase at retailers like feelunique.com, Space NK, and Sephora.