As awards season is officially upon us, I thought I would hold my own Oscar ceremony for mascara but instead of wearing a fancy gown, I was in a t-shirt trying desperately to take a decent close-up photograph of my eyes (harder than it seems trust me!) I compared two of my previous favorites, both from L’Oréal, Volume Million Lashes and Lash Architect 4D, to a relative newcomer from Soap & Glory called Thick and Fast. As you can tell by the names, I’m not into wimpy lashes so if you’re looking for a more natural effect, these aren’t the mascaras for you! Also, all three are either black or extra black to create a uniform sample.

For those who don’t know, Marcia Kilgore, the genius behind Bliss Spa, created Soap & Glory back in 2006 as a side project. Almost immediately, several of the label’s products including their lip plumper (Sexy Mother Pucker), became best sellers. I like that Soap & Glory doesn’t take itself too seriously as evidenced by the silly names and super girly pink packaging; however, I still prefer substance to style (at least for make-up!) so I was a bit cynical about the Thick and Fast mascara, despite it being one of Boots’ Top 3 sellers in that category. Well readers, I was wrong as I instantly preferred this mascara to my two L’Oréal mainstays because not only does it deliver a false lash effect but there was absolutely zero clumping. Although an excellent plumper, Volume Million Lashes tends to go on a bit too thick and therefore migrates south during the day whereas the Thick and Fast mascara stays put. Lash Architect 4D is certainly less clumpy but it doesn’t give me super full lashes like Thick and Fast. Overall, I was very impressed by Soap & Glory and intend to use this mascara as my everyday choice.

Thick and Fast is available at Boots and retails for £10.

Soap & Glory's Thick and Fast mascara